Contributor: Wagisha Jha
Summary: This guide encompasses the best practices on how to create and execute a social media campaign. From the beginning of deciding which social media platforms to use to meeting long-term goals, this resource contains helpful and innovative strategies.
Contributor: Bethany Lin, Fundraising and Marketing for Nonprofit Megaphone
Summary: 50 tips & tricks for marketing your nonprofit, including advertising strategies virtually and in-person.
Summary: This resource provides information about social media marketing and design. This includes advertising, fundraising, recruitment and education strategies for social media. Additionally, Canva provides free digital design tool.
Contributor: Korrin Bishop – Classy
Summary: This resource discusses how influencers can be used for fundraising and awareness efforts. It also gives some additional marketing tips.
Contributor: Ending Human Trafficking
Summary: This resource elaborates on ways to ethically portray survivors and use media to promote anti-trafficking efforts. The source describes the utmost importance of survivor-led education and sensitivity.
Contributor: Ethical Storytelling
Summary: This pledge includes guidelines on how best to represent others with dignity and respect. It includes initiatives on how to be inclusive and allow survivors to use their own voices.
Contributor: Crystaline Randazzo, NGO Storytelling
Summary: This podcast discusses the difference between consent and informed consent, model releases, and best practices for things like photographing children.
Example of Media Ethics Policy – Alliance Member Red Oak Hope